Apple is currently in talks with Meta Platforms, the parent company of Facebook, to integrate its generative AI model into Apple’s newly announced AI system for iPhones. This move by Meta Platforms comes as Apple is looking to incorporate technology from various AI companies into its devices.
Apple is also considering partnerships with other AI companies in different regions, such as China. Companies like Microsoft-backed OpenAI, which produces the chatbot ChatGPT, are among those being considered despite challenges related to bans in certain regions.
Sources familiar with the matter have reported that AI startup Anthropic has been in discussions with Apple to introduce its generative AI technology to Apple Intelligence. However, these discussions have not been confirmed by any of the involved parties outside of conventional business hours.
Another AI search startup, Perplexity, is also said to be in discussions with Apple to bring its generative AI technology to Apple Intelligence. Apple recently announced its long-awaited AI strategy and stated plans to integrate new Apple Intelligence technology across its apps, including Siri, and introduce ChatGPT to its devices.
While these potential agreements have not been finalized and could potentially fall through, a partnership with Meta Platforms would provide a broader distribution of their products for both companies. Reports suggest that these deals could also involve Meta Platforms selling premium subscriptions through Apple Intelligence.
Overall, these developments indicate a growing interest in integrating advanced artificial intelligence technologies into consumer devices and services. As more companies explore these opportunities and collaborate with each other, it is likely we will see continued innovation in this field.
