BAMKO (asi/131431), a top 40 distributor, is set to undergo a strategic expansion into the commercial print market. To lead this effort, the Los Angeles-headquartered promotional firm has appointed Michael O’Neal as the vice president of enterprise accounts. O’Neal will be tasked with developing and scaling BAMKO’s commercial print business and optimizing solutions for both new and existing clients.
President Jake Himelstein expressed excitement about O’Neal joining the BAMKO team. With a proven track record in the commercial print industry, strategic vision, and leadership skills, O’Neal is seen as the ideal candidate to drive revenue growth and improve sales processes at BAMKO. Prior to joining BAMKO, O’Neal held senior positions at HALO Branded Solutions and InnerWorkings, showcasing his expertise in driving revenue growth and improving sales processes.
As an expert in commercial printing, O’Neal will continue to drive revenue growth, improve sales processes, and fuel productivity at BAMKO. The company views the expansion into commercial print as a significant milestone in their growth trajectory, combining their expertise in branded merchandise with O’Neal’s leadership in commercial print to offer clients a comprehensive suite of marketing solutions.
Despite declining annual sales by 12% in 2023, BAMKO returned to growth in the first quarter of 2024. Based on reported revenue in 2022, BAMKO ranked eighth on Counselor’s list of the largest distributors in the industry. The company looks forward to the new opportunities that expanding into the commercial print market will bring.
In summary, BAMKO is preparing for a strategic expansion into the commercial print market by appointing Michael O’Neal as vice president of enterprise accounts. With his proven track record in driving revenue growth and improving sales processes in commercial printing, he is expected to continue fueling productivity at BAMKO while offering clients a comprehensive suite of marketing solutions combined with their expertise in branded merchandise.
