As the popularity and viewership of women’s sports continue to rise, so does the interest in betting on them. This surge in interest is due to a variety of factors, including the emergence of superstar talents like Caitlin Clark and the growing valuations of women’s sports franchises. Despite this, only 26% of bettors are women, according to the American Gaming Association.
Sportsbooks see this as a significant opportunity to tap into an untapped market of female bettors. The recent LSU-Iowa game was highly anticipated and drew significant viewership, thanks in part to iconic players Caitlin Clark and Angel Reese being coached by Kim Mulkey. FanDuel’s Senior Vice President and General Manager, Karol Corcoran, expressed excitement about the upcoming Final Four matchups and the unprecedented interest in women’s sports betting.
Other sportsbooks also reported strong activity on women’s basketball games on Monday night, with these games surpassing the popularity of NBA and MLB events. Looking ahead to the Final Four, FanDuel predicts Iowa as a 2.5 point favorite over UConn and South Carolina as an 11.5 point favorite over NC State. As fan excitement and engagement with women’s sports betting continues to grow in the coming days, it is clear that this trend is here to stay.
