The Electrolux EcoLine Hub, launched during the Fuorisalone 2024, is a revolutionary space aimed at promoting environmental awareness and encouraging sustainable living. Located in the heart of Biblioteca degli Alberi Milano (BAM), the green hub of Portanuova, the first neighborhood globally recognized for its double sustainability certification, Electrolux’s latest offering inspires visitors to make conscious choices for the planet.
The hub is open to the public from April 16th to 21st during the Salone del Mobile and serves as a focal point for individuals looking to contribute to a greener future. Designed with a captivating mirrored walls and a homely atmosphere, Electrolux’s commitment to sustainability is reflected in every detail of this space. The hub is divided into two main thematic areas: Taste and Care.
In Taste, visitors can explore sustainable food options that reduce waste and improve health outcomes. From energy-efficient steam ovens to eco-friendly fridge-freezers and innovative washing machines, Electrolux showcases how daily actions within the home can have a significant impact on the environment. Additionally, interactive experiences like AWorld application for calculating and reducing carbon footprint are available for visitors to learn about these products’ benefits.
In Care, visitors can discover innovative solutions that promote eco-friendly living practices. From smart home systems that monitor energy consumption to water-saving technologies that reduce wastewater usage, Electrolux demonstrates how technology can help us live sustainably. Furthermore, Erion WEEE collaborates with Electrolux EcoLine Hub to recycle electronic waste and promote circular economy mindset among visitors.
More than just an exhibition stand showcasing products, the Electrolux EcoLine Hub aims to inspire visitors to take action in favor of the environment. Its focus on raising awareness and promoting sustainable living practices makes it a valuable resource for individuals looking to make a positive impact on the planet.
Electrolux has always been committed to sustainability in every aspect of their business operations. With this new initiative, they hope to educate people about its importance while encouraging them towards making more conscious choices towards eco-friendliness.
Overall, Electrolux EcoLine Hub offers an excellent opportunity for people interested in learning more about sustainable living practices while showcasing innovative solutions that make eco-friendly living possible even within our daily lives.
