Elevate, a sports consulting firm, recently acquired Fenway Sports Management’s Consulting Group. This acquisition will add clients and employees to their roster, expanding their presence and offerings in the sports marketing industry. The terms of the deal have not been disclosed.
Fenway’s consulting group, consisting of nine employees, will now be a part of Elevate Brand. This expansion follows the hiring of chief client officer Cameron Wagner, who brings 15 years of experience from GMR Marketing. Elevate sees this acquisition as a strategic move to capitalize on the growing sports sponsorship market, which is expected to hit $109 billion in 2030.
The acquisition will enable Elevate to expand and diversify its offerings by combining the staff strengths of both companies. Elevate is known for its strong focus on data and insights, while Fenway excels in experiential live activations for brands. This agreement will allow Elevate to enhance its client services and deliver a wider range of solutions in the sports marketing industry.
In recent years, Elevate Brand has been involved in various client campaigns for major sports properties such as the English Premier League, Formula 1, World Cups, NASCAR, PGA, NBA, MLB, and NHL. Revenue has tripled over the past year
