Paloma Wool garments are ethically produced in family-owned factories located mainly in Spain, as well as in Italy and Portugal. The brand prioritizes direct-to-consumer sales but also partners with select retailers such as Ssense, Nordstrom, and Voo Store. They limit wholesale orders to prevent oversaturation and focus on creating timeless pieces with controlled production. Founder Paloma Lanna aims to be proud of the brand’s work and believes that the world does not need more clothes.
The brand showcased its collection at Paris Fashion Week for Spring/Summer 2023, featuring immersive performances that have captured attention in the fashion industry. The brand’s unique runway shows have solidified its reputation as one to watch, with experiences that go beyond traditional fashion presentations. Guerrero, the creative director, emphasizes creating emotional connections with the audience through innovative showcases.
In line with its unconventional approach, Paloma Wool prioritizes authenticity and creativity in all aspects of its business, from production to retail. The brand’s commitment to staying true to its vision and creating meaningful connections with its audience sets it apart in a rapidly changing industry. With a focus on quality, sustainability, and customer experience, Paloma Wool continues to define its place in the fashion landscape.
As part of their continued growth plan, Paloma Wool plans to open its first permanent space in Barcelona later this year. The brand’s pop-up stores serve as a foundation for the upcoming flagship store, where customers can expect a unique and welcoming experience. Lanna envisions a space where visitors can not only shop but also relax, read, and engage with the brand on a deeper level. The brand aims to go beyond clothing and create a community-centered environment for its customers.
Paloma Wool has gained recognition for their unconventional approach to fashion by showcasing their collections at Paris Fashion Week for Spring/Summer 2023. Their immersive performances have captured attention from the fashion industry while their emphasis on authenticity has set them apart from other brands.
Lanna’s vision is to create a community-centered environment where customers can not only shop but also relax and engage with the brand on a deeper level.
Their commitment to sustainability is reflected in their use of family-owned factories located mainly in Spain, Italy
