Paris 2024 Olympics Inspire French Fashion Designers to Blend Sports and Style

Fashion’s Obsession with Sports: Vogue World Designers Share Insights

Louise Trotter from Carven is drawing inspiration from sports for her upcoming collections, incorporating the ease and technical performance of sportswear into everyday clothing designs. This trend is not limited to Trotter, as other designers like Serre emphasize the importance of sports in their work, using repurposed tennis bags for custom looks and featuring athletes in shows and campaigns.

Arnaud Vaillant of Coperni is considering dressing a few people for the upcoming Olympics, drawing on past collaborations with Puma to create innovative designs. Lacoste, known for its sports-inspired fashion, has created looks for both athletes at Vogue World and the runway show, paying tribute to the Paris 1924 Olympics with a capsule collection.

The fashion industry in France is anticipating the impact of the Paris 2024 Olympics on upcoming collections, with designers considering how to incorporate elements of the event into their work. There is a strong interest in the intersection of fashion and sports, with designers finding creative ways to blend the two worlds. Overall, the relationship between sports and fashion continues to evolve, with designers finding inspiration and opportunities in sporting events like the Olympics.

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