The Paris 2024 Olympics are fast approaching, and billions of dollars are being invested to create the most sustainable event yet. The Exchange sits down with the leaders at the forefront of these efforts, aiming to establish a legacy of economic and environmental success.
As Paris prepares to host the Olympics for the third time, The Exchange delves into the economic impact of hosting this global event. With €4.4 billion earmarked for expenses such as ticketing, licensing, and hospitality, local businesses are anticipating a significant boost in sales as millions of visitors are expected to descend upon the city. A study conducted by financial consultancy Deloitte predicts that Airbnb customers attending Paris 2024 will inject half a billion euros into restaurants and leisure activities.
Corporate sponsorship of the Olympics and Paralympics has become an increasingly lucrative venture, with companies like Coca-Cola leading the way since their first deal in 1928. Today, sustainability and climate change are key considerations in these sponsorship agreements. Coca-Cola has pledged to exclusively rely on recyclable glass bottles during the games. Christophe Dubi, Executive Director of the Olympic Games, discusses how these initiatives aim to have a positive impact on business, society, and the planet.
Meanwhile Deputy Mayor of Paris Antoine Guillou shares details about how €1.4 billion is being used to prepare the river Seine for Paris 2024 Olympics and safeguard essential water supply against pollution. As Paris continues its preparations for this grand event, it’s clear that sustainability is at the forefront of all efforts to ensure a positive impact on business society and planet as whole