Revolutionary Pick&Go Technology Opens in Europe’s Largest Computer Vision-Supported Store

REWE Group has recently opened a new 1,200 square-metre store in Hamburg that utilizes its Pick&Go technology. This state-of-the-art store, located on Hoheluftchaussee, is said to be Europe’s largest computer vision-supported outlet. The innovative store offers customers various cashless payment options, including cashierless payment using Pick&Go via app, scanning and paying at the self-checkout terminal, computer vision support without scanning, or using the traditional cash register.

The retail group plans to open a second store in Hamburg at Altonaerstraße this summer, which will also offer Pick&Go technology to all customers. Store manager Joschua Zimmermann stated that by streamlining the checkout process, the store team can focus on providing better customer service, maintaining the product range, and offering advice to customers.

REWE Group initially tested this technology in stores in Cologne, Berlin, Munich, and Düsseldorf before rolling it out to all consumers. Trigo Vision Ltd has partnered with REWE Group for this project. Trigo’s solution creates a 3D model of a supermarket to digitally map the environment and movements within it. This innovative technology allows customers to select items and walk out with them while maintaining their privacy. The system records data to identify products taken out or put back without using facial recognition technology or being able to identify customers after they leave the store.