As customer preferences shift towards digitalization, Swiss Post is making changes to its operations. The state-owned company is reducing the number of branches it operates, with the goal of providing a more convenient way for customers to access its services. By 2028, Swiss Post expects to have around 600 branches, a reduction of about a fifth from the previous year’s total of 769.
To adapt to these changing needs, Swiss Post is looking to partner with other businesses such as village shops and kiosks. This will help the company expand its services and meet the evolving needs of its customers while ensuring the sustainability of its operations. While some may be concerned about the reduction in post office branches, Swiss Post is committed to maintaining a vast network of locations through collaboration with partners.
The decision to reduce the number of post office branches is driven by factors such as declining postal volumes and operational losses. However, Swiss Post is exploring ways to streamline its operations through natural attrition rather than layoffs in order to strike a balance between its public service mandate and changing market demands.
Moving forward, Swiss Post plans to expand beyond traditional postal offerings and focus on IT services and partnerships with other industries. This strategic shift reflects the company’s search for relevance and growth in a rapidly evolving business landscape. However, questions remain about the role of a state-owned entity in this landscape, and whether privatization may be necessary for adaptation in this new environment.
In response to concerns about changing postal services, Swiss Post may need to reevaluate its business model and consider privatization options. By defining its core services more clearly and opening up opportunities for private sector involvement, Swiss Post can adapt more effectively to market demands while also meeting customer needs in a competitive business environment.
