Terraillon, a French SME managed by Didier Bollé since 2012 after being acquired by Bernard Tapie in 1981 for a symbolic franc, is described as the awakening of a sleeping beauty. The century-old company, renowned for producing resistant equipment such as scales for weighing canoes, dinghies or even 140 kg judoka Teddy Riner, has recently been repositioned around well-being in a broader sense. This focus on wellness products has attracted attention and solidified Terraillon’s position as a trusted and reliable brand.
Terraillon holds a 40% market share but is often overlooked due to its quiet heritage status. However, the company’s recent selection as the official supplier of scales for the upcoming Paris 2024 Olympic and Paralympic Games is a testament to their quality and durability. Their range of products, including small household appliances, alarm clocks and connected devices, demonstrate their commitment to meeting the needs of consumers in an ever-evolving market.
Through their recent repositioning efforts, Terraillon has reinforced its status as a leading provider of well-being products in the industry. The company’s legacy may have had its ups and downs but it continues to be a significant player in the market.
