Tesla CEO Elon Musk and the company’s website have announced that Tesla will be offering a one-month trial of its Full Self-Driving (FSD) technology to both existing and new customers in the United States. This move comes as Tesla faces pressure on sales and margins due to price competition and declining demand. FSD is an add-on feature priced at $12,000 that allows vehicles to navigate city streets with limited driver input.
In addition to the trial offer, Tesla staff are now required to provide demonstrations of FSD to new buyers and owners of serviced vehicles. Despite Tesla referring to its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make their vehicles autonomous and still require active driver supervision. CEO Elon Musk has faced criticism for failing to deliver on his promise of achieving full autonomy, leading to regulatory scrutiny over the safety and marketing of Tesla’s driver assistant software.
Musk confirmed the trial offer in a post on the social media platform X, stating that all US cars capable of FSD will be enabled for the one-month trial. The offer is available on new sales of Tesla models X, S, and Y according to Tesla’s website. Tesla’s margins have been impacted by a price war with competitors, with the company warning of lower sales growth as it focuses on producing its next-generation EV, codenamed “Redwood.”
Furthermore, Tesla is facing increased regulatory scrutiny in the United States and some European countries related to its self-driving systems and other areas. In response to safety concerns, Tesla recalled nearly all of its 2 million vehicles on US roads to install new safeguards. This trial of FSD is seen as a strategic move by Tesla to boost sales and engagement with its driver-assist technology amid ongoing challenges in the electric vehicle market.
Tesla’s decision to offer a one-month trial of FSD comes at a time when many experts predict that fully autonomous driving will become mainstream within this decade. However, critics argue that this technology is not yet ready for widespread use due to limitations in perception, decision making ability, communication with other vehicles or pedestrians on roadways.
To address these concerns, many automakers are investing heavily in researching autonomous driving technologies such as lidar sensors, cameras and machine learning algorithms that can help machines make better decisions in complex environments like busy city streets.
As for Musk’s vision for achieving full autonomy through his company’s advanced software package “Full Self Driving,” he has stated repeatedly that this technology is not yet ready for widespread use outside of beta testing phases.
This news about the trial offer from Tesla could potentially pave way for wider adoption of fully autonomous driving technology if it proves successful in improving safety while also providing more convenience for drivers.
