In a recent marketing campaign, AT&T Business featured former cast members of the hit TV show “The Office.” Instead of selling paper in Scranton as in the show, the group of actors sold custom sleep pillows with sound recordings of actor Rainn Wilson’s voice to help people relax.
The campaign depicted the characters from “The Office” working together on the product launch, facing challenges such as keeping track of inventory, creating social media content, and gaining access to the computer room to officially launch the site. With Kate Flannery’s unconventional skills and support from AT&T Business solutions, they managed to overcome these obstacles and successfully launched the site.
The campaign began airing on April 17th and first teased during the Masters golf tournament in mid-April. Despite being off the air for over a decade, “The Office” remains popular on streaming services and its cast members have appeared in various advertising campaigns over the years.
The creativity of this campaign highlights the enduring appeal of “The Office” and its beloved characters, leveraging their familiarity to create humorous and engaging content for viewers.
