Transforming Color Selection: Sherwin-Williams’ AI-Powered App Simplifies Painting Process for Homeowners

Sherwin-Williams, a leading paint company with over 4,800 stores across North America, is dedicated to providing exceptional products and resources to both DIY enthusiasts and professional painters. The company offers exclusive products and personalized service to help customers make confident color selections.

Sherwin-Williams has recently launched a new app powered by AI technology that simplifies the color selection process for homeowners. The next-generation color tool aims to make it easier for homeowners to try out colors instantly and order samples seamlessly through the app. This innovative technology helps homeowners find the right paint color for their projects without stress or overwhelm.

Sue Wadden, director of color marketing at Sherwin-Williams, explained that many homeowners who enjoy design and DIY projects struggle with selecting the perfect paint color. With an average of consulting 10+ touchpoints before making a decision, the color selection process can be overwhelming. The new color technology is designed to help homeowners find the right color with confidence and ease.

The Sherwin-Williams Color Expert app uses cutting-edge AI technology to identify colors already present in a room, such as artwork and furniture, and provide users with tailored paint color suggestions based on their existing space. By uploading an image of the desired room, the app can instantly recommend wall colors that complement other items in the space, such as furniture and décor. This groundbreaking technology streamlines the color selection process and provides personalized recommendations for every project.

In addition to its new app, Sherwin-Williams has enhanced its digital color visualization capabilities by utilizing its color data and expertise to create personalized color recommendations. This innovative approach aims to simplify the color selection process for homeowners who want to select the perfect paint color without stress or overwhelm.

Overall, Sherwin-Williams’ commitment to providing exceptional products and resources continues with its latest advancements in AI technology that streamline the painting process for both DIY enthusiasts and professional painters alike.