Travis Hawks is the new general manager of Learfield’s Coyote Sports Properties, a multimedia rights holder and sports marketing arm for the University of South Dakota athletics. In this role, he aims to lead the organization and university’s athletics program to new heights with his expertise in business development, strategy, relationship building, and team leadership.
Before joining Learfield, Hawks was the Senior Manager of Business Development at Wyoming Sports Properties where he exceeded sales targets by creating and selling innovative sponsorship packages, establishing strong relationships with local, regional, and national partners, and expanding revenue streams. He also developed customized partnerships with businesses to connect their brands with the University of Wyoming’s dedicated fan base.
Hawks has achieved recognition as a multi-time goal hitter at Learfield. South Dakota associate athletic director for fan engagement Jarren Duffy commended him as a proven leader known for building relationships and implementing creative solutions. Duffy anticipates new and exciting game day activations under Hawks’ leadership at Coyote Sports Properties.
Prior to his tenure at Learfield, Hawks gained experience in sales roles with the Helena Brewers Professional Baseball team and the Mobile BayBears Professional Baseball team. He demonstrated a track record of driving revenue growth and increasing game day attendance for both organizations. With his extensive background in sales and business development, Hawks is well-positioned to lead Coyote Sports Properties to even greater success.
