In a major transformation, Credit Suisse is being phased out and replaced by UBS products. The transition presents an opportunity for customers to explore better offers in the banking industry.
As of this week, Credit Suisse has been removed from the commercial register in Zurich, marking the end of its existence in Switzerland. The legal merger between Swiss companies UBS and CS has been completed sooner than expected, with UBS taking the lead in dictating the terms of the transition.
Former CS customers are now officially UBS clients, with the integration process gradually impacting their everyday banking operations. While CS branches and services are still operational for now, the transition to UBS is imminent, with most customers expected to be migrated over the next year. The CSX banking app will be discontinued by the end of 2025.
Under the UBS umbrella, CS customers will have access only to UBS products and services, with offerings like CSX being replaced by Key4 platform. The transition signifies a clear shift towards UBS’s offerings and strategy, leaving behind the legacy of Credit Suisse.
For former CSX users, adapting to Key4 may require some adjustments as it offers a more basic e-banking experience compared to innovative CSX app. As UBS focuses on streamlining operations and consolidating its customer base, this transition is essential to align with its objectives.
While this integration may pose some challenges for former CS customers, it also presents an opportunity for them to reassess their banking needs and explore alternative providers in Switzerland’s competitive banking landscape. As UBS seeks to optimize its operations and cater to profitable customers, former CS clients are encouraged to renegotiate their relationship with the bank and find what fits their financial needs best.
