Uncovering Data Collection: AMP Pages and Consent Settings for Personalized Ads

Peres Jepchirchir Shatters Women’s Only World Record at 2024 London Marathon

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AMP pages offer users the ability to manage their consent settings for data collection. These settings apply specifically to AMP pages and may need to be adjusted when visiting non-AMP BBC pages. The lightweight mobile page you are currently viewing is powered by Google AMP technology.

To function properly, our web pages collect some essential information on your device without your consent. This data is stored locally on your device. For more information on the essential data we collect and how it enables our web pages to work, please refer to the link below.

When you provide consent for data collection on AMP pages, you are allowing us to show personalized ads that are relevant to you even when outside of the UK. Learn more about how we personalize ads at the BBC and with our advertising partners. If you choose not to receive personalized ads, you can select “Reject data collection and continue” below. Please note that while you will still see advertisements, they will not be tailored specifically to you.

You have the option to accept or reject data collection on AMP pages. You can adjust these settings at any time by selecting “Ad Choices / Do not sell my info” from the footer.

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