From Barren Land to Thriving Ecosystem: Japanese Businesses Lead the Way in Sustainability

Here’s how Japanese businesses are fostering a nature-friendly economy

The demand to protect the environment is growing worldwide, and Japanese businesses are responding with determination. With the support of an international framework aimed at directing financial flows towards more environmentally-friendly outcomes, these companies are taking on the challenge of creating a more sustainable future.

In this edition of Green Japan, Euronews reporter Damon Embling visits the Château Mercian Mariko vineyard and winery in central Japan to explore how they are building a nature-positive business. The vineyard was once a barren mulberry field but has transformed into a thriving ecosystem with grasslands and plants returning to provide natural habitats for insects, including some endangered species.

The business at the vineyard and winery takes a circular approach by composting grape pressing remains and using pruned vine branches as biochar, a type of charcoal. Kirin Holdings Company, one of the early adopters in Japan of a global framework launched by the Taskforce for Nature-related Financial Disclosures (TNFD), has implemented this strategy as part of their commitment to TNFD.

A Kirin environmental specialist highlights the importance of water and nature capital to their business as part of their TNFD commitment. In Tokyo, Damon learns from a TNFD taskforce member about the significance of global companies supporting other businesses in exploring nature-positive opportunities. A Tokyo professor emphasizes that creating business opportunities to protect nature is essential in shifting the global economic system towards more sustainable practices.

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