Photographers in today’s competitive market need to differentiate themselves with innovative marketing strategies. Scott Choucino from Tin House Studio shares valuable insights on a unique approach to marketing for photographers, emphasizing the importance of producing behind-the-scenes content.
In his video, Choucino highlights how showcasing a photographer’s personality and work environment through behind-the-scenes footage can make them more relatable to clients. He explains that this not only demonstrates the quality of work but also the enjoyable atmosphere created on set, influencing clients’ decision-making process.
Choucino provides technical and creative guidance on creating compelling behind-the-scenes content, ranging from simple time-lapses to more advanced techniques using gimbals for dynamic video footage. He also discusses how such content can be adapted for different platforms, taking into consideration the role of social media in modern marketing strategies.
By sharing the creative process and personalities involved, this marketing strategy humanizes the brand and offers potential clients a glimpse into the collaborative and creative environment they can expect. For those looking for further insights into photography as a business, “Making Real Money: The Business of Commercial Photography With Monte Isom” is recommended viewing.
