Google AMP and BBC Web Pages: Managing Data Collection and Personalized Ads

BBC web pages, created using Google AMP technology, offer users the ability to manage their consent settings for data collection. These settings are specific to AMP pages only and may need to be adjusted if users visit non-AMP BBC pages. While some essential data collection is done on the user’s device without requiring consent, this limited information is stored locally on the device to support the functionality of the web pages.

Users can learn more about what essential information is stored on their device for this purpose. In addition to necessary data collection, there are also optional data collection that users can consent to on AMP pages. By agreeing to this data collection, users give permission for personalized ads to be displayed to them even when they are outside of the UK. More information on how ads are personalized at the BBC and with advertising partners can be found.

If users prefer not to receive personalized ads, they have the option to reject data collection and continue. It’s important to note that while ads will still be displayed, they will not be personalized to the user. Users can adjust these settings at any time by clicking on “Ad Choices / Do not sell my info” in the footer.

To proceed with data collection and personalized ads, users can click on “Accept data collection and continue.” Alternatively, they can choose to reject data collection and continue without personalized ads.