In the first quarter, Huawei experienced an impressive 70% increase in smartphone sales in China, surpassing Apple’s decline of over 19% during the same period. This growth has placed Huawei in a strong position in the premium smartphone segment, directly impacting Apple’s sales.
Huawei recently released its Pura 70 series smartphones for sale at its flagship store in Beijing, attracting customers to check out the new devices. This release marks Huawei’s resurgence in China, as the company is on track to surpass Apple as the largest smartphone manufacturer in the world.
Apple previously held nearly 20% market share in China’s smartphone market but has now dropped to third place with a market share of 15.7%. In contrast, Huawei’s market share has risen to 15.5% from 9.3% last year, highlighting the company’s significant growth and dominance in the market.
Huawei’s success was further highlighted by the popularity of its Mate 60 Pro smartphone, which garnered attention due to its advanced processor despite challenges from the United States to restrict China’s access to foreign chip technology. Despite these obstacles, Huawei managed to acquire sophisticated chips, surprising industry experts.
Overall smartphone sales in China increased by 1.5% in the first quarter, with local brands like Vivo and Honor leading in market share. The shifting dynamics in China’s smartphone market reflect the changing preferences of consumers and growing competition among smartphone manufacturers such as Huawei and Xiaomi.
In conclusion, Huawei’s recent resurgence is evident through their successful release of Pura 70 series smartphones and their significant growth and dominance in China’s premium smartphone segment. While Apple is facing stiff competition from local brands and challenges from foreign restrictions on technology accessibility, it remains crucial for them to maintain a foothold
