As the Latin American Music Awards take place this year, Spanish-language television company TelevisaUnivision is partnering with technology company Shopsense AI to create an interactive shopping experience for viewers. During the award show, viewers will be prompted to check out a curated collection of products related to the celebrities featured in the program.
The partnership between TelevisaUnivision and Shopsense AI aims to enhance the viewing experience and provide an engaging opportunity for the audience. According to Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, the goal is to create a seamless integration of retail into the content, giving partners the chance to reach a wider audience and connect with consumers in more ways.
Shoppable TV has become increasingly popular across various television companies, allowing viewers to purchase products featured in the content they are watching. Shopsense AI uses QR codes and specific URLs to lead viewers to a digital store tailored to the show they are watching.
Four curated collections will be offered related to the Latin American Music Awards by Shopsense AI. These collections include fashion inspired by host Alejandra Espinoza, products reflecting the show’s aesthetics, items tied to regional Mexican and urban music, and affordable apparel for fans to dress like their favorite artists. This partnership will give viewers a unique shopping experience while also providing brands with an opportunity
