Snoop Dogg, a renowned rapper and media personality, has announced his partnership with the Arizona Bowl. This marks the first collaboration between an alcohol brand and a college bowl game. The event, called the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” will take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will compete in the game.
Previously, Barstool sponsored the Arizona Bowl. Gin & Juice, created by Snoop Dogg’s new premium spirits company, is their debut offering. The product shares its name with one of Snoop Dogg’s hit songs from 1994.
In a video shared on social media, Snoop Dogg expressed his excitement for this partnership while emphasizing the importance of focusing on college football’s traditional values. He highlighted the importance of showcasing colleges, players, competition, community engagement, fan experience, and pageantry of the game rather than getting caught up in issues such as NIL (Name Image Likeness), conference realignment, and coach movement.
Snoop Dogg has a strong connection to football at all levels – he sends players from his Snoop Youth Football League to colleges and even the NFL – making it fitting for him to play a role in enhancing the college football experience through this partnership with Arizona Bowl.
