SiS Unveils New Brand Platform Emphasizing Science in Sports Nutrition: ‘You Can’t Beat Science’

Science in Sport (SiS) has teamed up with M&C Saatchi to launch a new brand platform called ‘You can’t beat science’. This partnership follows the success of last year’s campaign, ‘The Tour’, which showcased SiS as a leading performance nutrition brand. The new platform aims to highlight SiS’s commitment to scientific excellence and its unmatched track record in providing high-quality products for serious athletes.

M&C Saatchi conducted focus groups through their research arm, The Source, to understand the mindset of endurance sport enthusiasts. The research revealed that these athletes are motivated by competing against themselves and striving for continuous improvement. They value top-quality nutritional support to help them reach their peak performance levels. Additionally, the focus groups highlighted the rigorous research and testing that SiS puts into developing their energy products, which sets them apart from their competitors in the market.

The new brand platform emphasizes SiS’s commitment to scientific innovation and its access to elite athletes and cutting-edge scientific research. The campaign features black and white visuals of real athletes in action, with science-inspired art direction and typography. This creative approach connects with the audience’s challenge-driven mindset while highlighting SiS’s dedication to providing the best possible performance nutrition for serious athletes.

Matt Lee, executive creative director at M&C Saatchi, said that SiS is positioned as the world leader in sports nutrition, with a strong emphasis on scientific innovation. He emphasized that SiS’s access to elite athletes and cutting-edge scientific research has led to their products fueling 74 medal wins at the 2020 Olympics. Through this campaign, Lee reinforced the message that when it comes to performance nutrition, nothing beats the power of science.

Overall, this partnership between SiS and M&C Saatchi highlights the importance of top-quality nutritional support for serious athletes who are constantly pushing themselves to achieve personal bests in their training. With its unmatched track record in providing high-quality products fueled by rigorous scientific research, SiS remains a leader in sports nutrition worldwide.